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The popularity and promotion of Adult care is worth learning
2018-02-01 14:44:37
Adult diapers do not sell well due to multi-channel advocacy and support. First, the Japanese government attaches great importance to the elderly care. Many adults ashamed to face urinary incontinence and other conditions, this, the Japanese government through public service ads, so that the elderly realize that "urine pants" is not a case, but disease, urged them not to shy and patient, to the nearest treatment, Improve the symptoms Many older people reduce their sense of resistance and shame when using diapers and other related products.
Second, in line with the actual advertising. Japanese TV ads often can see diapers for different groups of ads, warm and beautiful ads, highlighting adult diapers, life more chic, action more freely. For example, an advertiser invited a famous singer to endorse a product. In the advertisement, the singer put on a diaper for an old lady and said with a smile: "After using this product, it is easier to take care of her mother and to have time to continue performing arts activities." The singers home does have a paralyzed mother in bed, she took good care of, while not giving up acting, but also for the people to set an example.

Third, easy to buy, full range. In Japan, adult diapers are not uncommon, supermarkets, drug store can buy, as many as the placement of children and diapers, through online shopping can also be bought. In addition, like children, adult diaper is not only complete model, many types. There are shorts, stickers, the most popular is the "two-piece" products, a pair of underwear with removable pads, if the elderly excretion, as long as the replacement of the pad can be greatly reduced the workload of care workers . Some elderly, although life can take care of themselves, but because of the elderly after the age of weakness, frequent urination, urinary incontinence and other problems, and even cough, there will be urine exudation. To this end the company produced a similar sanitary napkin pad, not only quickly absorb water, but also in addition to taste, to avoid the embarrassment of the elderly. In addition, there are diapers in Japan for men and women respectively.

The popularity and promotion of Adult care is worth learning